Rewear Relove Campaign

Rewear Relove is a campaign designed to bring the fun back into styling outfits from the clothes you already own. The primary components of the campaign include a magnet set and an interactive website which is then accompanied by a social media reel and a poster series. By incorporating vibrant colours and funky textures into my designs, I hope that this campaign inspires people to feel more confident about re-wearing their own clothes, ultimately helping to reduce fashion consumption among its audience.

This campaign emerged from insights gathered through my design research kit which explored fashion consumption and the psychology behind why people often buy excessive amounts of clothes. After brainstorming a large array of topics to research, fashion stood out to me as I also feel the need to buy new clothes on a regular basis especially before a special occasion or social event. One key finding that stood out to me was that only 16% of my female participants feel comfortable repeating outfits. This highlighted a need to help women feel more confident in the clothes they own which will as a result reduce fashion consumption.

I decided to make the magnets that I designed so that I could trial them on my own fridge and I found it really fun to accessorise the outfit differently throughout the day. Not only do they look cute on a fridge, they are also allow one to explore how one outfit can be styled many different ways.