Collingwood Toy Library Rebrand

This project was about rebranding an existing not-for-profit company. My rebrand for Collingwood Toy Library utilised many of the foundations that the company already had such as colour, shape and tone of voice. I decided to enhance all of those elements to convey a much stronger sense of abundance and joy across their visual communication components. I chose bright colours and large rounded shapes to add a sense of boldness and confidence to the branding as the work that Collingwood Toy Library does for parents and families deserves to be celebrated.